6. Favourite Lolita Brands

I've been a fan of lolita for something like ten (!!!!) years now. The fashion has gone through many changes in that time and so have I, so choosing just one brand that I love above all others is pretty much impossible. It doesn't help that I'm still a newbie when it comes to actually wearing lolita and, as such, I own no burando, but I have narrowed things down to three sections : my first love, what I like to look at, and what I like to buy.

Mary Magdalene's Enid Op

I've mentioned before how Mary Magdalene transformed my love of the fashion from passive observation to an active desire to wear these beautiful frilly clothes. I loved, and still love, the clean lines, the muted colours, and the elegant designs of the brand. Even though I no longer want to wear classic lolita myself, I love the look of it and Mary Magdalene will likely remain my favourite brand for the substyle for years to come.

A quick look at last month on my tumblr

Going by what I reblog most on tumblr, my favourite brand these days is hands down Angelic Pretty. It's not super surprising since I am predominately a sweet lolita and nothing beats Angelic Pretty's super cutesy prints. All the bows, sweets, and pinks the brand showcases has a real place in my heart and one day I would love to own some items from them.

Rouge Aerie's Nightmare Rising

Based on what I actually buy, western indie brands are without a doubt my favourite. The above jsk is my next purchase and with it, just about half my lolita wardrobe will be from western indie brands. They're the best option for me since I am both a plus size lolita and not a traditional sweet lolita. Western indie brands fit my body and my style better than burando and buying from them lets me support artists who love the same things I do.

I don't think I'll ever have a one true brand that I love above all others. Every lolita brand out there has something special to offer and I, personally, am more than happy to love them all.

Part 20/52 of the 52 Week Lolita Challenge.